Honeycomb-shaped waffles are waffles with a honeycomb pattern. The imitation of a natural honeycomb creates a connection with something natural, organic and stands out from the crowd. It is a design that evokes a positive association for the consumer and encourages them to buy more of the product. The honeycomb waffles are unique because of their shape and pattern. Thus, they would stand out from similar products on the market and catch the eye of consumers.